We have been working with Adventure Rock for nearly 20 years. While in the process of opening a second gym (they are now opening a third), they asked us for help with their rebranding efforts. We developed a striking climber icon as part of the rebrand. It looks great as part of the logo, and also functions as a strong, instantly recognizable stand-alone element. In fact, the logo was recently featured in an article about "secrets hidden" within logos in the city of Milwaukee.